The Importance of Video for Small Businesses: Why You Need It Now

PGM’s Best of Series documents Florida’s top businesses with cinematic video and storytelling. Serving all of Florida with the best affordable marketing strategy out there.

PGM helps Florida businesses grow this fall with video, web design, SEO, social media, and branding. Build momentum in September and finish the year strong.

Blue-collar professionals—roofers, contractors, landscapers, electricians, plumbers, mechanics, and more—are the backbone of every community. At PGM, we know that your work speaks for itself. But in today’s digital world, even the most skilled laborers need the right marketing tools to stand out, win new business, and build trust online. That’s where we come in. Professional Video & Photography Your craftsmanship deserves more than word-of-mouth. We capture your expertise in action—whether it’s a before-and-after roofing project, a landscaping transformation, or a detailed look at your precision repairs. Branded “About Us” Videos : Show customers the people and values behind your company. Project Highlight Reels : Document your jobs from start to finish, proving the quality of your work. Social Clips : Short, powerful videos that fuel trust and drive calls. Website Design That Converts Your website should be more than a digital business card—it should be a lead-generation tool. We build sites that are easy to navigate, mobile-friendly, and SEO-optimized so local customers can find and contact you quickly. Showcase your services with clean visuals. Integrate forms and calls-to-action that get you more jobs. Rank higher on Google in your local area. Social Media Management Busy on job sites? We take the stress out of content creation and posting. Our team manages your social media presence, keeping your business active online so customers see you as the go-to pro in your trade. Regular posts to keep your name top of mind. Engagement strategies to build community trust. Paid ads targeted to homeowners and businesses in your area. Logos & Branding First impressions matter. Whether you’re driving a wrapped truck, handing out business cards, or sending an invoice, your brand should communicate professionalism. We design logos and brand identities that stick in people’s minds and reinforce the trust you build on every job. Drone Footage & Aerial Photography Sometimes the best view is from above. For roofers, builders, landscapers, and contractors, drone footage not only showcases the scale of your work but also demonstrates precision and attention to detail. Consulting & Strategy We don’t just hand you tools—we help you use them. PGM offers tailored consulting to create a growth strategy that fits your business. Whether you’re trying to expand into new markets or dominate your local area, we help you plan the steps to get there. Why Skilled Laborers Choose PGM We speak your language. We know the value of hands-on, honest work and translate that into stories customers can connect with. We save you time. While you focus on the job site, we handle the digital side—capturing, posting, editing, and managing. We get results. Our content and strategies are designed to increase visibility, build trust, and convert views into calls. At the end of the day, your skill is your craft. Ours is making sure the world sees it. Ready to showcase your work? PGM is here to help blue-collar businesses stand taller in the digital space. Let’s turn your hard work into powerful stories that grow your business. Give us a call at 877-566-8880, fill out our contact form, or connect with us via our socials!

PGM delivers turnkey social media solutions—video, photo, drone, editing, and web design—to help Florida businesses rank higher, build trust, and win more leads.

Discover how to generate quality leads online in 2025. PGM helps Florida businesses grow with video, SEO, and marketing that converts clicks into customers.

Search isn’t what it used to be. In 2025, customers are no longer relying solely on Google to find businesses. Social media platforms like TikTok, Instagram, Pinterest, Threads, and YouTube have become powerful discovery engines—especially for younger generations like Gen Z. Why This Shift Matters Two-thirds of U.S. consumers now use social media as a search tool , and around 24% globally say they prefer social search over Google for things like dining, shopping, and services. Instead of scrolling through websites, people are searching TikTok for product reviews, Instagram for style inspiration, or YouTube for how-to guides. For Florida businesses—from Miami to Orlando, Jacksonville to Tampa, and everywhere in between —this means your customers are already looking for you in places you may not be showing up. If your business doesn’t have video and social content, you’re invisible where your audience is searching. What Makes Social Search Different Unlike traditional search, social search is personalized . Results are based on what users engage with, who they follow, and the type of content trending in their feeds. Authenticity is key—people trust real content, real stories, and real results. That’s why shaky DIY videos won’t cut it. A polished, professional video builds credibility and makes your business stand out. How Google Is Responding Google isn’t sitting still. It’s now indexing social posts from Instagram, TikTok, and Reddit, blending them into search results. On top of that, Google’s AI-powered search (Gemini 2.0) is surfacing videos and social content more than ever. In other words—if you’re not creating high-quality, optimized video, your competitors will take that space. How PGM Helps At Pirata Group Marketing (PGM) , we specialize in creating professional video content that works across both Google and social platforms. Our videos: Boost your visibility in Google search Build trust by showing your work, your people, and your results Position your business to stand out on TikTok, Instagram, and YouTube Turn browsers into paying customers We service all of Florida , helping businesses in every industry—from trades and home services to medical, wellness, and retail—stay visible in this new world of search. Final Word Search has gone social. If your business isn’t blending video, SEO, and social strategy , you’re getting left behind. PGM makes sure you stay ahead. 👉 Ready to grow? Contact Pirata Group Marketing today .

Discover why professional video by PGM outshines DIY. Build trust, boost SEO, and grow your business with cinematic, strategy-driven storytelling.

From video production to SEO and web design, discover why Florida businesses trust PGM to tell their story, grow their brand, and deliver real marketing results.

Boost your brand with PGM—experts in SEO, web design, video production, and digital strategy. Stand out online with proven, creative marketing solutions.