Search Has Gone Social: Why Video Matters for Your Business in 2025

Search isn’t what it used to be. In 2025, customers are no longer relying solely on Google to find businesses. Social media platforms like TikTok, Instagram, Pinterest, Threads, and YouTube have become powerful discovery engines—especially for younger generations like Gen Z.

Why This Shift Matters

Two-thirds of U.S. consumers now use social media as a search tool, and around 24% globally say they prefer social search over Google for things like dining, shopping, and services. Instead of scrolling through websites, people are searching TikTok for product reviews, Instagram for style inspiration, or YouTube for how-to guides.

For Florida businesses—from Miami to Orlando, Jacksonville to Tampa, and everywhere in between—this means your customers are already looking for you in places you may not be showing up. If your business doesn’t have video and social content, you’re invisible where your audience is searching.

What Makes Social Search Different

Unlike traditional search, social search is personalized. Results are based on what users engage with, who they follow, and the type of content trending in their feeds. Authenticity is key—people trust real content, real stories, and real results. That’s why shaky DIY videos won’t cut it. A polished, professional video builds credibility and makes your business stand out.

How Google Is Responding

Google isn’t sitting still. It’s now indexing social posts from Instagram, TikTok, and Reddit, blending them into search results. On top of that, Google’s AI-powered search (Gemini 2.0) is surfacing videos and social content more than ever. In other words—if you’re not creating high-quality, optimized video, your competitors will take that space.

How PGM Helps

At Pirata Group Marketing (PGM), we specialize in creating professional video content that works across both Google and social platforms. Our videos:

• Boost your visibility in Google search
• Build trust by showing your work, your people, and your results
• Position your business to stand out on TikTok, Instagram, and YouTube
• Turn browsers into paying customers

We service all of Florida, helping businesses in every industry—from trades and home services to medical, wellness, and retail—stay visible in this new world of search.

Final Word

Search has gone social. If your business isn’t blending video, SEO, and social strategy, you’re getting left behind. PGM makes sure you stay ahead.

👉 Ready to grow?  Contact Pirata Group Marketing today.